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GM of Radio Products at The Standard Group, Tom Japanni (right), and a section of Spice FM staff cut a cake to celebrate the station's fourth-year anniversary. [File, Standard]

Radio is a tricky and unforgiving business. You don't even have to cast your mind that far back to come up with a list of once-popular radio stations that died on the vine.

Throw into the mix the vagaries of a fiercely competitive media ecosystem in which you have to compete for audience attention, advertising revenue, and market share with nimble digital start-ups in the midst of economic turmoil spurred on by a once-in-a-century global pandemic and the odds of survival, let alone thriving, grow even thinner.

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