Kenya Cup lands Sh10m sponsorship deal from KBL

Tusker Marketing Manager Christine Kariuki presents KBL sponsorship for the 2025 Kenya Cup to KRU CEO Thomas Odundo on March 27, 2025. [Courtesy]

Kenya Rugby Union (KRU) has received a major boost for its premier club league competition, Kenya Cup, after Kenya Breweries Limited (KBL) pumped in Sh10million sponsorship for the upcoming semi-finals slated for this weekend and final next week in Kakamega.

Kenya Cup has been instrumental in developing both established and emerging rugby talent, serving as a platform for players to showcase their skills at a national and international level.

KRU CEO Thomas Odundo expressed gratitude for KBL’s continued partnership, noting that the sponsorship will play a crucial role in elevating the tournament experience for both players and fans:

“We are incredibly grateful to KBL and Tusker for their unwavering support of Kenyan rugby. The Kenya Cup is a cornerstone of our domestic rugby structure, and this sponsorship will go a long way in ensuring that we deliver a well-organized and competitive season. KBL’s commitment to the sport is commendable, and we look forward to another thrilling Kenya Cup campaign,” Odundo said.

“The season has been long and with a lot of challenges, but we have managed to reach this point. All the teams are prepared to put on a good show and with partners such as Tusker coming on board for this final stretch, we are confident of both good rugby action as well as a great experience for the fans,” he added. 

The stage is set for an exciting showdown in the 2024-2025 Kenya Cup semis tomorrow involving the league’s top four teams.

Defending champions, Kabras RFC, will host Nondescripts RFC at Kakamega Showground, while KCB Rugby will tackle Menengai Oilers at Ruaraka Grounds.