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Want to build a strong brand? This is what you should do

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Building a strong brand is not about immediate success but about creating lasting relationships and making a meaningful impact that endures over time. [iStockphoto]

Over the past 30 years, I have had the privilege of working with leading brands, including a prominent public institution, East Africa's largest bank, and currently, Jubilee Insurance. Throughout these experiences, I have witnessed first-hand the intricate process of building strong brands that stand the test of time.

It's a journey marked by strategic foresight, creative innovation, and unwavering dedication.

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