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The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
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The Kenya Safari Rally is the world's most watched of the 13 leg World Rally Championships, with just 15 percent shy off this year's target of 100 million views.
This year's Safari Rally had a global broadcast that spanned over 170 nations through more than 50 international television channels, showcasing its unparalleled appeal. This worldwide exposure serves as a significant boon to Kenya's tourism sector, enticing countless visitors eager to immerse themselves in the enchanting allure of the Magical Kenya.
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