Companies should tap into comedy to engage their audiences

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The Kenyan comedy scene has evolved in fascinating ways despite the uncertainties associated with diversified audience needs. A high percentage of Kenyans continue to be convulsed by the instigation of new spellbinding forms of comedy skits and memes. Consequently, comedians such as Njugush and Crazy Kennar have flourished in their new style of comedy which not only appeals to the 'Gen Z' but also the Millennials, pre-eminently known as the 'Gen Y.' Comedy has now evolved to take centre-stage in addressing contemporary issues including corruption and governance.

Memes have also been used to hilariously delineate topical issues in the country. Extraordinarily, no day goes by in Kenya without the 'meme lords', as they are customarily known, whimsical captions with chuckle some photographs on social media.