×
App Icon
The Standard e-Paper
Read Offline Anywhere
★★★★ - on Play Store
Download Now
Vocalize Pre-Player Loader

Audio By Vocalize

Cattle Ranch [iStockphoto]

Humans have an interesting pattern in information searching. Google nowadays publishes this in its report of the most searched phrases or words. I also occasionally discern this from the responses that I get from my readers. For the pattern normally revolves around the prevailing weather conditions tied to the availability of pasture and sometimes to what is reported in the mass media. Well, those who have sat in a communication class will tell you that human beings actively search for information to help in decision-making so as to maximize pleasure and avoid punishment.

Get Full Access for Ksh299/Week.
Bold Reporting Takes Time, Courage and Investment. Stand With Us.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in
By AFP 32 mins ago
Premier League
Liverpool boss Slot says Salah victim of 'his own standards'
By AFP 36 mins ago
Football
Real Madrid face Man City, PSG draw Chelsea in Champions League last 16
By AFP 1 hr ago
Premier League
Arsenal face Chelsea title test, troubled Spurs in spotlight
By AFP 2 hrs ago
Premier League
Sacking Amorim could cost Manchester United Sh2.8 billion