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The Standard e-Paper
Truth Without Fear
The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
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In my many years of crafting successful campaigns for organisations, I've come to realize that success in marketing is not just about visibility or creative campaigns....it is about having the right foundation. At the heart of every great marketing effort are two critical pillars: a strong product and an impeccable customer experience (CX). Without these, even the most innovative campaign will struggle to gain traction.
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