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Safaricom Ethiopia is on track to surpass its Kenyan lead office in the next few years, in what could soon shift the focus of East Africa's most profitable firm from Nairobi to Adis Ababa.
According to the firm's latest financial numbers, Safaricom's Ethiopia subsidiary launched in 2022 is set to surpass the 20-year-old Kenyan business in the next few years in terms of subscribers, network infrastructure, jobs and earnings.
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