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The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
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Navigating the consumer behaviour of shoppers in the United States is one of the challenges small businesses venturing into exports encounter amidst experts' revelation of a growing demand for African products in the American market.
Sustainability, which entails the ethical process these products are produced regarding the environment and the community, as well as the cost of recall insurance also features as a concern for businesses.
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