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The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
Kenya's coffee industry is racing against time to comply with the European Union Deforestation-Free Regulation (EUDR), a stringent new trade requirement that could lock smallholder farmers out of one of their most lucrative markets if unmet by January 1, 2026.
With over 55 per cent of Kenya’s coffee exports destined for the European Union, failure to align with these new standards could trigger a market crisis with wide-reaching economic consequences.
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