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The Standard e-Paper
Truth Without Fear
The Standard Group Plc is a multi-media organization with investments in media
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Kenya's coffee industry is racing against time to comply with the European Union Deforestation-Free Regulation (EUDR), a stringent new trade requirement that could lock smallholder farmers out of one of their most lucrative markets if unmet by January 1, 2026.
With over 55 per cent of Kenya's coffee exports destined for the European Union, failure to align with these new standards could trigger a market crisis with wide-reaching economic consequences.
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