×
App Icon
The Standard e-Paper
Join Thousands of Readers
★★★★ - on Play Store
Download Now

Agencies in fresh plan to market Kenyan coffee

Vocalize Pre-Player Loader

Audio By Vocalize

AFA director general Bruno Linyiru and Keproba CEO Floice Mukabana during the signing of the partnership to coordinate Kenya's marketing efforts for coffee. [Courtesy]

Two State agencies have partnered in a new initiative that is expected to enhance marketing of Kenyan coffee locally and abroad..

The Kenya Export Promotion and Branding Agency (Keproba) and the Coffee Directorate, which operates under the Agriculture and Food Authority (AFA), have developed the new partnership that will see both institutions coordinate Kenya's marketing efforts in emerging and established coffee markets.

Premium Article

Get Full Access for Ksh299/Week.

Bold Reporting Takes Time, Courage and Investment. Stand With Us.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902
By AFP 2 hrs ago
Business
German 'chemical town' fears impact of industrial decline
Sci & Tech
AI boom raises pressure for clean energy transition
Motoring
How to pick the right insurance cover for your car
Business
Push for cryptocurrency regulation gathers pace