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Bank customers prioritise experience over cost: KPMG survey

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Co-operative Bank banking hall in Nairobi. [David Njaaga, Standard]

A customer experience survey across Kenya's banking sector has found that customers prioritize excellent service over cost considerations when selecting their preferred banking channels.

The "Beyond Satisfaction, Towards Delight" survey, recently conducted by global consulting firm KPMG, polled 866 retail and business banking customers across three key regions of the country - Nairobi, the Coast, and Western Kenya.

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