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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Corporate sponsorship has over the last century transformed sports into a multi-billion-shilling enterprise that has created a wealth of opportunities for many sportspeople and corporate entities. To state it plainly, no sporting activity has thrived and grown into full time exploits without sponsorship.
Leading brands such as Red Bull, Nike, Coca-Cola, Hyundai, Emirates, and Adidas spend billions of dollars in recent years to market their brand to billions of viewers who tune into television screens and internet channels to watch their favorite teams or athletes compete.
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