Top Kenyan athletes open to help heal ailing tourism sector - Eliud Kipchoge to adopt lion

World Marathon record holder Eliud Kipchoge participate in the Sports Tourism Chat that was held at the Maasai Mara featuring Kenya's Tourism Cabinet Secretary, Hon. Najib Balala, Kenya's High Commissioner to the U.K. Manoah Esipisu and UK High Commissioner to Kenya, Jane Marriott on August 08, 2020. [Courtesy, Standard]

As the world continues to grapple with the coronavirus pandemic, the government through the Ministry of Tourism and Wildlife has turned its focus on sporting events and top-performing athletes to revive the ailing tourism industry.

The tourism industry, which was targeting to generate Sh189 billion in 2020/21 Sh22 billion more than what they collected in 2019, is among the worst-hit sector by the pandemic, losing Sh80 billion between February and June 2020.