Paris Saint Germain gets sponsorship deal with Chinese company Hisense

Paris St Germain's Neymar celebrates with teammates after winning the Coupe de la Ligue [COURTESY]

French soccer champion Paris Saint Germain (PSG) has signed a multi-year sponsorship deal with Chinese consumer electronics and home appliances company Hisense, the companies said on Monday.

The deal comes as Europe’s top soccer clubs all look to increase their foothold in the lucrative Chinese market.

“We are proud to be working with such a leading global brand from Asia Pacific. This is a meaningful partnership for the club, demonstrating our growing commitment to the region,” said Sébastien Wasels, Asia Pacific managing director for PSG.

PSG's Kylian Mbappe shouts in pain after being tackled during the French Cup soccer final match between Paris Saint Germain and Saint Etienne at Stade de France stadium, in Saint Denis, north of Paris, Friday July 24, 2020. (AP Photo/Francois Mori)