Magical Kenya Open lands Sh56 million sponsorship deal from Absa Bank

Jeremy Awori in action during ABSA Bank sponsorship of The Magical Kenya Open at Muthaiga Golf Club. Feb 18, 2022. [Jonah Onyango, Standard]

The 2022 Magical Kenya Open yesterday received Sh56 million sponsorship from Absa Bank ahead of the event slated for March 3-6 at the Muthaiga Golf Club.

The event will see over 150 golfers from Kenya and across the world battle for Sh 227.4 million in prize money.

Speaking during the cheque handover ceremony at the Muthaiga Golf Club, Absa CEO, Jeremy Awori emphasized the important role played by the tournament in reinforcing the country’s positioning as a global sporting and tourism destination.

“As Absa Kenya, we are proud to yet again, be part of this prestigious tournament that will not only help spotlight the best players in the game, but also give us an opportunity to partner with local Pros and help them bring their possibilities to life,” said Awori.

“Over the past 11 years, we have worked with the Kenya Open Golf Limited to increasingly grow the profile and stature of the Kenya Open tournament, transforming it into a great asset, not just for the golfing fraternity but also for the country.”

He continued: “Today, the Magical Kenya Open is now one of the biggest sporting events in sub-Saharan Africa and has contributed immensely to the promotion of Kenya as a global golfing and sports tourism destination.”

The Kenya Open Golf Limited chairman, Peter Kanyago, expressed delight at having Absa on board for the tournament.