The big business of gender reveals, pregnancy shoots and baby showers

Pregnancy nowadays comes with a lot of fanfare (Courtesy)

Being pregnant nowadays comes with a lot of fanfare ? at least, that’s how it seems on social media.

First, there’s the pregnancy announcement. Then there are the weekly progress photos, tracking the growth of the “bump” - in this social media crazed world, baby showers seem to be more elaborate than ever. It feels like a requirement to take epic, stylised maternity photos. And of course, there’s the so-called gender reveal.