Balala: Lack of innovation will roll back gains in tourism sector

Kenya Tourism Board acting managing director Jacinta Nzioka (left) looks on as Tourism Cabinet Secretary Najib Balala presents a rose flower to some of the tourists from Warsaw city in Poland as they disembarked from their Airbus A321 charter flight at the Mombasa International Airport, July 15, 2016. [PHOTO:GIDEON MAUNDU/STANDARD].

The government is turning the heat on the tourism industry for failure to hit targets set back in 2013 when it was projected tourist arrivals and earnings would double.

Tourism was then starting on a recovery path after setbacks occasioned by a rise in insecurity that resulted in travel advisories by key tourist source markets and a general wane in confidence among travellers.