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Instagram spins big money for influencers

The report by Odipo Dev shows that Kenya’s top ten influencers earned an estimated Sh296 million in 2025 from social media marketing. [Courtesy]

Social media monetisation is the ultimate goal for a content creator, and a new report shows the platform you are on matters, a lot.

Instagram is king when it comes to social media income for content creators. A new report shows the platform leading in monetisation followed by Facebook, while TikTok trails despite raking in the most views.

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