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Media urged to go digital to tap shifting consumer trends

Standard Group PLC Chief Executive Officer Marion Gathoga-Mwangi (left) during the Digital Media Africa 2024 conference at Aga Khan University, Nairobi. [Collins Oduor, Standard]

There is a need for African print media to focus on going digital in the face of changing consumer needs and digital disruptions, a high-level media meeting heard yesterday.

Delegates attending a two-day Digital Media Africa 2024 conference at Aga Khan University, Nairobi heard that going digital will help withstand the current disruptions that have been brought by the internet and technology.

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