SHIFT80 awards Kenya's sustainable fashion innovators

SHIFT80 Design Prize 2024 finalists; Brillian Lutomia, Hellen Kihara, Janet Cherop, Kijiana Mtanashati, Millicent Oluoch and Veronica Gakio plus their models. [Courtesy]

Kenya’s creativity in sustainable fashion took centre stage during the SHIFT80 Design Prize 2024 in Nairobi, where young designers turned waste materials into wearable art.

The event, themed "The Future of Sustainable Fashion from Kenya," brought together six finalists from 21 initial submissions. The designers showcased their creations to a panel of judges and an audience keen to witness how sustainability and artistry intersect in fashion.

Brillian Lutomia won the grand prize of Sh50,000 for her design inspired by the Kibera community. Her creation, made from Gunia fabric often used in the area, captured themes of resilience and beauty. “I’m so grateful to SHIFT80 for giving me a platform to tell my story and showcase my designs. This opportunity gives hope to upcoming Kenyan designers,” said Lutomia.

Hellen Kihara received the Excellence Award and Sh30,000 for her design inspired by Kenya’s matatu culture. Her piece reflected the vibrancy of urban life, drawing from the colours and artistry of public transport. “Winning this award feels surreal. It’s a reminder that dedication and passion can lead to success,” said Kihara.

Other finalists included Janet Cherop, Kijiana Mtanashati, Millicent Oluoch and Veronica Gakio, whose designs also incorporated sustainability and creativity.

SHIFT80’s Creative Director, Oliver Asike, said the competition aims to redefine fashion’s role in tackling societal issues. “Sustainable fashion solves environmental problems by reworking materials into usable pieces,” said Asike.

Founder Miggy Sakata said the competition provides a platform for emerging designers to share their stories through sustainable fashion. “Sustainability goes beyond materials; it is about telling powerful stories that inspire action. I’m proud of this year’s winners and their creativity, which reflects the potential of Kenyan talent to influence the global fashion industry,” said Sakata.