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To avoid that, leaders must be deliberate in their choice of words and must avoid making off-the-cuff statements that can be misconstrued or taken out of context. They must also be sensitive to the mood of the people and the prevailing political climate.
This requires a deep understanding of the issues that affect the people and the challenges they face. Leaders who demonstrate empathy and understanding are more likely to earn the trust and respect of the people they lead.
Leaders must also be mindful of the platforms they use to communicate their messages. Social media platforms like Twitter, Facebook, and Instagram have become powerful tools for communication, but they can also be double-edged swords.
Leaders who use social media platforms to communicate must be mindful of the impact their words can have on the public. They must avoid using social media to vent their frustrations or to make provocative statements that can fuel tensions and unrest.
Leaders in top positions must recognise that their words matter, especially in public. They must be mindful of the impact their words can have on the public, their reputation, and the institutions they represent. They must choose their words carefully, and they must be sensitive to the mood of the people and the prevailing political climate.
-Ms Mutai is a media and communication consultant