Mobile and cloud may be global technologies, but African start-ups have explored their functionalities, shaped their applications and used them to build differentiated business models suited to their markets.

They have created new and uniquely African technologies that speak to their lifestyles and complexities, using the infrastructure as a base to deliver key services in ways the rest of the world would never have thought to.

No one has ever doubted that Africa has a thriving entrepreneurial spirit. Despite sub-Saharan Africa being one of the most challenging regions to launch a business, the 2017 Global Entrepreneurship Index ranks it highest in ‘Opportunity Perception’.

What this means is that a large percentage of the population can identify and start good businesses, despite regulatory, environment and infrastructural burdens.

Challenges, such as limited internet connectivity or access to a reliable power supply, only add fuel to Africa’s innovative energy and creativity. Start-ups continue to develop clever solutions around these obstacles, bringing essential services to their markets. And technology is playing a vital role.

Think of mobile payments as a solution to Africa’s largely unbanked population. Africa now has one of the largest mobile money markets in the world, where 34 per cent of African adults have mobile money accounts compared to only 2 per cent worldwide. Financial technology has thrived in markets such as Kenya and Uganda where the formal banking sector has yet to reach every corner of these countries.

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Or think of start-ups, such as M-KOPA Solar, who have combined the power of mobile payments with the need for electricity. According to a recent World Bank study, only one in three Africans has access to electricity.

M-KOPA is the first company in Africa to launch a SIM-enabled pay-as-you-go solar system, allowing people to access affordable solar power in their homes.They currently facilitate over 10 million mobile payments every year and hope to connect one million homes by the end of 2017.

The mobile phone has played a significant role in shaping African technology. Because it is so accessible, it gives start-ups an appropriate tool to create and deliver locally relevant solutions.

Solutions like mHealth, where mobile applications can run remote diagnoses in last-mile areas, helping to detect malaria, sickle cell disease or pregnancy complications early.

On a continent where an estimated 17 million out of 128 million school-age children will never attend school, mobile technology is also facilitating eLearning. The recent winners of Seedstars in Ghana, Chalkboard Education, developed a form of plug-and-play mobile learning that doesn’t even require an internet connection to work.

As long as you have a mobile device – even a feature phone with SMS and USSD – you can earn a certified degree from a real university. The solution is ideal for the Ghanaian market, where internet penetration is only 12.3 per cent, but mobile phone penetration sits at 128 per cent.

Africa118 is another start-up, who used the mobile platform to develop a mobile directory. Over 100,000 users in East Africa can now, for the first time, access an accurate database of over 250,000 services – either online or, for those with connectivity issues, via a cheap call and SMS service.

The cloud is also proving to be another relevant tool in shaping African technology, with its ability to enhance the power of mobility and allow mobile solutions to shine.

Using the cloud, start-ups like accessmobile have been able to digitise health records, share outbreak alerts and improve the way patients and doctors engage on a large scale, enhancing the quality of healthcare in emerging markets. Mustard Seed has been able to capture school, teacher and student information, providing high-level analysis dashboards to key policy and decision makers. AGIN helps smallholder farmers capture important information, establish credit profiles and access loans without ever visiting a bank. All of these are solving prominent local challenges around healthcare, education and agriculture.

We are seeing first-hand how mobile and cloud technology is accelerating growth for Africa. At the same time, we are seeing how our local innovators are using these platforms to accelerate technology for the world. As the ICT sector, we need to continue supporting these innovators and the locally relevant technologies that change people’s lives, embrace underserved markets and trigger market growth.

If we hope to support them in a meaningful way, it is up to us to really listen, engage and collaborate with our developers and entrepreneurs on the ground. At Microsoft, this is something we are committed to do, through initiatives like 4Afrika and NexTech Africa.

We need to hear the challenges of innovators, their ideas and their insights. And we need to work together; so that we can better create the tools and infrastructure that, in turn, help them better serve their markets and grow sustainable businesses.