City Engineering has been in the industry for over 30 years but with the introduction of Rafiki Roofing Mabati over a year ago, branched out into roofing. Why did the company feel the need to go into the roofing business?
We felt there was a huge gap in the market when it comes to roofing options.
There are so many roofing products but in the modern world, there is need for an efficient, cost-effective and flexible product.
How is Rafiki Roofing Mabati different from other roofing products in the market?
Our products stands out in terms of quality. We ensure customer satisfaction. We buy our materials from Japan and Europe because the quality is superior while the products are affordable.
We buy the sheet metals and produce our own brand locally. Rafiki is affordable and targets the lower market segment.
We have different product ranges for light industries, residential use and heavy industrial use.
Does that mean what is being produced locally is inferior?
These countries (Japan and Europe) are strict when it comes to quality standards. That is why most of our competitors also source for primary products from abroad.
Rafiki brands are superior when it comes to longevity, non-corrosive abilities and the weight of colours used.
Are local fundis or technicians trained for these new advancements in roofing technologies, especially the imported brands?
Some products, like what we offer, come with manuals that can help even the average fundi lay a roof.
But in reality, many fundis out there are not properly trained and have to learn on the job.
Their level of professionalism shows itself when the final product is not well laid or there are gaps and bends that cannot be explained.
Almost everyone wants to buy a plot and own a home. But are most Kenyans knowledgeable about building materials, including roofing products?
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Many individuals rely on word-of-mouth and by observing colourful roofs on their neighbour’s houses. Most people also value affordability and don’t think much about quality.
Contractors are knowledgeable, but many go for cheaper products to reduce the overall cost of production.
Reducing pollution and carbon emissions have become an underlying factor when it comes to construction. Is it a serious factor with local manufacturing companies?
It should be because manufacturing standards all over the world have been raised.
We pride ourselves in being a frontrunner when it comes to meeting international standards of practice by sourcing for materials from markets that have embraced the fight against excessive carbon emissions.