Nakumatt’s stores on wheels targets outdoor events

By ANDREW WATILA

Nairobi,Kenya:The move is part of the retailers expansion drive as it taps into festivities with the new marketing tool

Regional retailer, Nakumatt Holdings has announced plans to introduce a containerised mini retail stores.  The outlets will provide shopping solutions during key events in remote locations.

The new retail store covering a shopping area of over 200 square feet will be developed and housed in a 20 feet shipping container.

 It will be available for rapid deployment countrywide.

BRAND NAME

As part of the firm’s business expansion plans, the new store will be operated under the ‘Nakumatt on Wheels’ (NoW) brand.  It will be, transported to any part of Kenya atop a 12-tonne truck.  Speaking in Nairobi, when he confirmed the on-going project, Nakumatt Holdings Managing Director Atul Shah, confirmed that the first, NoW store, will be unveiled on June 1, during the forthcoming 25th Rhino Charge off road motoring event.

Shah said the stores will be stocked depending on the nature of event and location to further boost retail convenience in Kenya. “By introducing NoW, we are keeping up with our mission to provide retail convenience to our Smart shoppers even in remote locations,” Shah said.  “NoW will also enable us to support various fundraising initiatives’ geared at environmental conservation by encouraging our customers to participate.”

Currently undergoing structural fabrication at Nakumatt Headquarters, the NoW store will feature retail amenities such as computerised checkout tills and refrigeration units.

With such amenities, NoW will provide a wide selection of products for sale ranging from camping gear, foodstuffs, first aid kits and beverages to kitchen items such as pots and pans, paper plates among others.

NEW SERVICE DATE

During this year’s Rhino Charge, Nakumatt will also unveil an express Pre-order service to serve the competing teams. 

Nakumatt will afford the competing crews this year an opportunity to pre-order their shopping requirements’ including chilled or frozen items, which will be, transported, directly to the event location.  By availing the express Pre-order service for the Rhino Charge, Nakumatt will be hoping to address transport challenges for both the participating crews and spectators wishing to purchase perishable and related retail products.

“Through the express service, the participating crews will pre-order their retail supplies which will be picked on location at the Nakumatt on Wheels store,” Shah assured.

The commissioning of NoW comes hot on the heels of the Nakumatt Blue Label products launch.