Let us leverage financial literacy to spur Kenya's economic transformation

These technological advancements enable users to send and receive money, pay bills, and access loans via mobile phones with ease. These dynamics underscore the urgent need for financial literacy among the population, equipping them with the knowledge and skills to manage their resources effectively while avoiding digital financial crimes such as cyber fraud.

Financial literacy fundamentally involves understanding key financial concepts such as budgeting, investing, saving, and debt management. It empowers individuals to make sound financial decisions, guiding them through the numerous choices they face throughout their lives.

In a world where instant gratification often takes precedence, the importance of financial literacy cannot be overstated. Without it, people risk falling into a vicious cycle of debt, becoming victims of financial fraud, and damaging their long-term financial success.

On the other hand, financial literacy supports individuals in planning for day-to-day living expenses, budgeting and living within their means, and managing both short-term borrowing and long-term financial projections.

According to an analysis by EFG Hermes, Kenya has the lowest saving culture in East Africa, with a savings rate of just 12 percent, significantly below the African average of 17 percent. Recognizing this challenge, the Kenya Bankers Association (KBA), in partnership with the Central Bank of Kenya and other stakeholders in the financial sector, continues to lead the way in championing financial literacy as a means of improving the financial health of individuals, businesses, and the country’s economy.

Through various financial literacy campaigns, such as the recently launched ‘Chora Plan’ (Plan Your Money) campaign, financial sector players have continued to play this key role of educating the population on the importance of planning their finances, saving not just for emergencies but also for personal financial sustainability, investment planning, retirement budgeting, insurance, and much more. The aim is to empower individuals, households, and businesses with the necessary knowledge that will help them make informed decisions regarding their finances.

Kenya’s low saving culture can be attributed to several factors, including poverty, financial illiteracy, and a limited range of financial incentives. These factors have made it difficult for many Kenyans to save. However, banks and SACCOs offer a variety of deposit products that allow individuals to start saving with as little as Sh50.

With the allure of instant gratification, particularly among the youth, the question often arises: who needs to save for an unforeseeable future? Through the ‘Chora Plan’ Campaign, we aim to address these issues and explore solutions that will encourage and instill a savings culture in Kenya.

While saving is ultimately a personal responsibility, the role of financial service institutions in promoting financial literacy and a savings culture cannot be overstated. Commercial banks have historically promoted savings by offering a range of deposit products.

With access to extensive consumer and market data, industry players can initiate capacity-building forums and initiatives through direct and indirect engagements to impart meaningful financial knowledge and skills.

Leveraging our expertise, we are committed to promoting financial health among the population by addressing informational gaps and advocating for financial well-being, financial freedom, and digital financial literacy.

With adequate collaboration within the financial sector, let us work together to change the mindset of the youth and the general public on the importance of financial planning, which is crucial in an economy that is growing and innovating at a rapid, unprecedented rate, as Kenya’s.

[The writer is the acting CEO, Kenya Bankers Association]