Kamala Harris inspires hope among young Democrats

But Harris, whose candidacy is not even two weeks old, "has generated a degree of enthusiasm that was just not there for Biden," she explained.

For Ethan Nichols, a 22-year-old from Cincinnati, Ohio, that new energy is "palpable on the ground."

"Friends of mine who are not politically engaged, I've seen them reposting memes about Kamala Harris, and, you know, seemingly so excited to finally have a campaign that they feel inspired by," said the Democratic college student, who is very active in politics.

Megan Thee Stallion and RuPaul

Harris, who is 59, wants to capitalize on the youthful zeal and has been playing up the fact that the 78-year-old Trump is nearly 20 years her senior.

Her campaign team has been bombarding social media, especially TikTok, with videos of Harris surrounded by rap stars like Megan Thee Stallion and Quavo, who once fronted the hip-hop trio Migos.

Those clips quickly racked up millions of views.

Harris also made an appearance last week on an episode of the reality show "RuPaul's Drag Race" -- taped before Biden left the race -- and gave a virtual speech to a group of young Democrats.

"In this election, we are counting on you to energize, to organize and mobilize," she said.

40 million votes

Making sure young voters turn up to cast their ballots is indeed one of the major challenges facing Democrats this November.

While young Americans traditionally prefer Democrats over Republicans, and many live in key battleground states, it's also true that they don't always vote.

One notable exception was the 2020 presidential election when young Democrats massively turned out to vote against Trump.

This year, an estimated 40 million people between the ages of 18 and 27 are eligible to vote -- a potential jackpot in what promises to be an extremely close election.