The First Lady's wardrobe: Is Mama Rachel getting it wrong?

Rachel Ruto's fashion sense has sparked conversations, not for redefining elegance in the traditional sense, but for its striking departure from what Kenyans have grown accustomed to seeing in a First Lady.

While past First Ladies have often embraced tailored suits, shiny flowing gowns, and subtle yet sophisticated attire, Mama Rachel’s wardrobe leans heavily on vibrant vitenge designs.

While her love for the colorful African prints pays homage to cultural heritage, it is a style choice that has, at times, left fashion critics divided.

On some days, her kitenge selections are tastefully styled — commanding attention with intricate patterns and flattering cuts. Yet on other occasions, her outfits appear overly busy or mismatched, drawing comments that her look lacks the polished elegance often expected from someone in her position.

Of course, fashion is subjective, and the current First Lady’s style is her own — a reflection of personal taste rather than an attempt to fit into conventional expectations.

However, given the symbolic role of a First Lady, critics, and netizens argue that her fashion choices should lean more towards refined sophistication, blending cultural representation with diplomatic grace.

The weight of a First Lady’s wardrobe

A First Lady’s wardrobe isn’t just personal; it carries the weight of national identity and decorum.

Take yesterday’s outfit, for instance. During a national briefing, Rachel Ruto appeared in a kitenge ensemble that some found overly distracting — especially considering it was during a State visit.

Image consultant Derek Bbanga emphasises that individuals in such offices should command respect and make a statement through their attire, as they are representatives of their country.

“This doesn’t mean one should go above and beyond to make themselves uncomfortable — no!” Bbanga explains.

He describes a First Lady as a global ambassador, adding that consistency is key in setting the tone of how one is perceived — and in this case, that perception is shaped through dressing.

“Very often, First Ladies do not speak during formal visits. The attention is on the President. As a representative of the country, people will critique you based on your outfits and body language,” says Bbanga.

“Unfortunately, for such an office, there are no days off,” he adds.

What should a First Lady wear?
Depending on the occasion and the guests you are having, Bbanga opines the need to show preparedness in one’s outfits as it sets the tone of how you are perceived.

However, one can tie the ‘professional’ look with their individual style.

“You are marrying the cultural style and your personal style for authenticity. For instance, you don’t like wearing heels. So your stylist will give you options that will be comfortable and match the equation. The stylist helps you build your wardrobe,” he says.

For formal events like state dinners, diplomatic meetings, or national celebrations, tailored suits, elegant dresses, or well-structured gowns in solid or muted colors often convey grace and seriousness.

Outfits with clean lines, minimal embellishments, and high-quality fabrics tend to project power and class without appearing too extravagant. Accessories, such as statement jewelry or stylish scarves, can elevate the look without overpowering it.

“You want to look polished and appropriate for a formal event. Personally, I’d go with something with less distruction, with small patterns, and one that is neutral. It is not necessarily Western, but could have been simple in the details, based on that occasion. On the shoes, I’d go for something classic. For dinner, change into something more appropriate for it with more embellishment,” he added.

For cultural events, incorporating traditional attire is highly encouraged — but with a refined touch. Kitenge, lesos, or other African prints can be worn in contemporary designs that flatter the body while still embracing cultural identity.

The key is to balance vibrant patterns with simplicity in cut and design to maintain a polished look.

Balancing personal style and diplomatic grace
The image consultant notes that a First Lady’s wardrobe is more than just a reflection of personal style — it carries symbolic weight, blending elegance, authority, and cultural representation.

Reflecting on Rachel Ruto’s appearance at the State banquet yesterday evening, Bbanga suggests that instead of a black ankle-length dress, a floor-length floral gown would have been more appropriate — something flattering, vibrant, and welcoming.

“The color was way too dull for that event. This lady comes from a Dutch heritage… you think of orange and similar bright colors. Wear something that would make your guests feel comfortable. I would have gone with a longer, brighter dress like my counterpart,” he advised.

Mama Rachel’s boldness in embracing kitenge is admirable, but for some, her style is still searching for the right balance between cultural pride and refined elegance.

Her predecessor, Margaret Kenyatta, had found that balance, blending her personal style with what was expected of a First Lady. Even her casual outfits were consistently flattering.

Perhaps it was the choice of fabric, patterns, or the way her clothes fit, but Margaret Kenyatta’s look remained appealing and consistent throughout her tenure.

While Kenya’s First Lady does not have a dedicated fashion budget, her position demands a certain standard — especially for official functions, where her presence reflects state representation. For Rachel Ruto, Bbanga believes the issue lies in consistency. However, he acknowledges that her makeup, jewelry, and clutch bag choices are often well-coordinated.
“The key is to dress by the occasion and maintain your style.”