The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
From campus hustles to content creation: Murugi Munyi's story (Photo: Murugi Munyi/ Instagram)
Content creator and arguably the queen of Instagram, speaks about her journey of becoming a mother at a young age, making over 30K from her campus side hustle, and shares advice for young people keen to join and thrive in the ever-growing content creation industry.
Where and what did you study in university/college?
I earned my Bachelor’s degree in International Relations at the United States International University (USIU). After graduating, I received a full scholarship to pursue my Honours Degree in Justice and Transformation at the University of Cape Town.
Favourite/ worst unit while on campus?
My favourite unit on campus was anything related to Communications, while my least favourite was anything involving math and statistics —I really disliked those!
It’s been over 10 years since I graduated, so I don’t remember all the details, but I do know that I hated anything too scientific that relied on calculations and formulas.”
How was campus life generally?
Campus life was generally good for me. I enjoyed the freedom of moving out of my parent’s house during that time, and since I’ve always loved learning, it was a mix of both fun and personal growth.
I found it easy to make friends and I didn’t struggle much in my courses. I had a child at 20, so I didn’t party much during my campus years, but I still made sure to have fun when I could.
How did you make money while on campus?
In my second year on campus, I learned how to sew and my mom bought me my first sewing machine
That’s when my first business began! I started making clothes for friends and family, and through word of mouth, my business gradually grew.
At one point, I was even making bridesmaid dresses and dressing choirs. I earned good money from this side hustle, and at its peak, I was making over 30K a month, quite a lot for a university student.
How was dating life during your period in campus?
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My dating life was pretty normal and consistent. I had started a relationship just before campus, and we stayed together throughout the four years I was at university. We’re not together now, though.
I think campus relationships can be great. Like any relationship, they can either build you up or break you, depending on whether they are toxic. Unfortunately, many campus relationships don’t last beyond university but for some, they even lead to marriage!
I have a few friends who married their campus sweethearts! I don’t think we can generalize when it comes to relationships in campus — it really depends on how you prioritize your life. That said, you should definitely not take the focus away from your studies.
Where did you hang out on weekends during your time in campus?
Since I was a young single mom, most of my weekends were spent at home with my son, or sometimes I’d visit my family with him. I wasn’t really a party person! Maybe things would have been different if I hadn’t had a child so young.
What did you do with your free time?
I was either studying, being a mom, or hustling to earn money through my business! Between the three, I barely had any free time at all. I was really determined not to be a statistic of young single motherhood, so I worked hard to make it all work.
Classmates you will never forget?
There are two friends I made who I think about often - Linda and Austin, wherever you are - I love you! We haven’t truly kept in touch after campus, but they made my time there extremely memorable and I miss them.
Advice to young girls who would like to venture into content creation?
Start now with what you have. Don’t wait for the latest iPhone or a perfectly aesthetic house—just start! There’s never a perfect time. Secondly, be consistent! Set a schedule for your content and stick to it as much as possible. Finally, stay true to yourself, because everyone has something unique to offer, even if the space seems saturated.
Any tips for creating a sustainable brand that brands want to work with?
One key tip is to remain authentic, consistent, and always over-deliver! Give more than what’s expected, and they’ll keep coming back. Always ensure you’re providing value both to the brand and your audience at the same time.
What are some of the notable mistakes you see young people make when venturing into social media and content creation?
The biggest mistake I see is trying to copy someone else’s style or persona in an attempt to emulate their success. Be yourself—success will follow. Create content that makes sense for you. Copying won’t get you far!
Any final word of encouragement, caution, or a tip you’d like to share?
Be yourself. Life is too short to try to be someone else!
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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
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