NAIROBI, KENYA: The Shippers Council of East Africa has embarked on a four year strategy (2016 – 2020) seeking to mobilise revenue for the body’s advocacy work and for sustainability.
The strategy is to enhance stakeholder value through advocating for improved efficiency in the logistics chain and reduction in the cost of transportation. Siginon Group Managing Director Meshack Kipturgo said the strategy is meant to increase the competitiveness of shippers and re-engineer the council’s business processes enabling it to meet stakeholder’s expectations while developing sufficient human capital to fulfill its mandate.