How to turn 'likes' into chicken orders

Social media allows a farmer to interact with fellow farmers

Social media has played a big role in our lives since the advent of apps for online advertisements for both small and medium size businesses. During the height of Covid pandemic, the world was ushered into a restricted lifestyle where consumers ordered items online and they were delivered to their rooms.

Recently while in Kisumu, I had a chat with a sales attendant in one of the busiest hardware stores in Kondele. She asked me if I was interested in ordering live broilers online. I made an order for two live broiler chickens with live weight of 1.8-2.0kg to be delivered to my residence. To my surprise, the order was done within two hours, and I made the payment via Mpesa to a stranger. Wow! How convenient! Knowledge and information are indeed factors of development and drivers of social and economic transformation. Here are six keys to successful social media interactions on poultry performance and how you can woo your 1,000 followers to buy your products.