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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
With more than 2.3 million calls made by music enthusiasts who wanted to become stars, Airtel TRACE Music Star is by far the biggest music competition to ever take place on the African continent.
During a 6-month-selection process in Kenya, Tanzania, Uganda, Zambia, Madagascar, Malawi, Nigeria, Ghana, Burkina Faso, Chad, Congo Brazzaville, The Democratic Republic of Congo (DRC) and Gabon, tens of thousands candidates had to demonstrate their skills and talent in their native land.
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