President Ruto's speechwriters should really go back to the drawing board

Therefore, they expected the president to give a summary of his speech in Kiswahili. This did not happen. The speechwriters seemed to have failed to bring that to his attention.

But those I spoke to said Ruto is not to blame. Instead, his speechwriters should bear the burden.

This is the same mistake that the speechwriters of former President Uhuru Kenyatta used to make, particularly towards the tail-end of his administration. Ruto's speechwriters should have learnt a lesson from this.

The office of the speechwriter is bankrolled by taxpayers. So, the wish of Kenyans is to see them doing a professional job.

Ruto is an eloquent speaker and his speechwriters should not be the ones letting him down.

The president is the most powerful public figure and carries the citizens' hopes and aspirations.

Strategic communication is one of the key pillars we should embrace to help him discharge his constitutional mandate. The role of the speechwriter cannot therefore be underrated.