Why personal branding is essential

Google your name. What comes up? Do you like it? If you do, then good for you. You can build up on it, if not, you need to reexamine what you want to reflect out there because fact is, your future employers and/business interactions will be influenced by your personal brand. 

Hannah Githuki, a business training consultant and author of ‘Flaunt Your Genius, a book on creating a brand that pays, believes that creating a personal brand could be what separates a success in any industry...