
Kenyan musician Keemlyf has taken a major step in his career by signing an exclusive recording deal with Universal Music East Africa. This partnership is expected to boost his music to a global audience and solidify his place in the industry.
Speaking about the deal, Keemlyf expressed his excitement, calling it a big moment for Kenyan music. "This is more than just a deal; it’s about taking Kenyan music to the world. My team and I put in the work, and now with UMG EA backing us, we’re ready to push even further. Excited for what’s coming!" he said.
Keemlyf has been gaining popularity for his unique blend of Afrobeat, dancehall, and contemporary African sounds. His fresh style and engaging lyrics have won him a loyal fan base, making him one of the most promising young artists in Kenya.
Universal Music East Africa, a leading record label, has been instrumental in shaping the careers of top artists like Sauti Sol, Nikita Kering, Ethic Entertainment, and Njerae.
The label's General Manager, Chinasa Udeala, welcomed Keemlyf with enthusiasm. “His fusion of Afrobeats and Kenyan sounds is a breath of fresh air. He is set to make a significant impact not only in East Africa but beyond. We are excited to support his journey as he redefines the sound of Kenyan music,” he stated.
Keemlyf is one of East Africa’s fastest-rising Afro-pop stars. He blends traditional Afro-pop rhythms with modern influences, creating a unique sound that has earned him a growing following. His chart-topping singles "Aye Baba" and "Freeze Time" have gained recognition across Kenya. Coming from a humble background, Keemlyf’s journey is an inspiration for young artists pursuing their dreams with passion and dedication.