The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The local film industry has long been criticized for its challenges, which has often led major players from Hollywood, Nollywood, and Bollywood to overlook it as a viable market. However, this seems to be changing as more local TV channels emerge, increasing the demand for fresh content to satisfy a growing audience.
For Bahati Kajigi, a Congolese raised in Uganda, entering the film industry was the fulfilment of a lifelong dream. His journey began when he enrolled at a local university to study film production. Yet, he soon realized that formal education alone wasn't enough to meet the market's high demands. He needed years of experience to develop the skills necessary to thrive in the industry.
Premium Article
Get Full Access for Ksh299/Week.
Fact-first reporting that puts you at the heart of the newsroom. Subscribe for full access.
🔥 Flash Sale !
Subscribe now and enjoy 50% off monthly and annual plans. Offer ends in…
Stand With Bold Journalism.
Stand With The Standard.
Journalism can't be free because the truth demands investment.
At The Standard, we invest time, courage and skills to bring you accurate,
factual and impactful stories. Subscribe today and stand with us in the
pursuit of credible journalism.