The rise and rise of Diana Marua Bahati

Diana B a.ka Diana Marua Bahati has just released another single Mubaba featuring Diana B Entertainment first Signee Vinny Flavour. Just eight hours into dropping the hit/ miss and the song has already garnered 218, 642 views. As usual, Kenyans are torn whether Diana B can rap to save her life.

Labeling herself  Aunty Madoo, owing to the ranks she climbs everyday and the financial gains that she acclaims, the once unpopular social media influencer has attracted a large following on her social media and bagged several endorsements.

Her knowledge and background in marketing and communications could account for her fame and success. Being in the media and communication circles has also helped Diana to propel her personal brand. Is her present career line part of Diana's original plan? According to Personal brand expert Musalia Mwenesi, " Diana Marua stumbled upon an opportunity to grow her personal brand for her personal benefit, and is intentional about her personal brand thus uses it as her primary source of income..."

Musalia also describes Diana as an intelligent woman with a vision for herself and the skills to actualize that vision. As such, she has garnered a number of  corporate endorsements. On her Instagram page, the popular influencer shared a number of the corporates she endorses. They include, Oranailspot, Komarock modern healthcare, Raha premium, abbeyslacewig, koolkidz-baby shop among others. Recently, she  bagged a deal with Diamond Platnum'z betting company dubbed Wasafi Bet.

Model step mum

Diana Bahati also prides herself in being a co -parenting ambassador.

Being in the limelight, the influencer has proven that co-parenting can be made easy for partners who go their separate ways. She is a source of admiration going by the love she professes to her step daughter Mueni.

Together with Yvette Obura, the mother of Mueni, they serve co-parenting goals, often exchanging niceties and kind words  on the social space. Diana B has also been influential to her followers by exhibiting good work relations with her workers. Her domestic managers receive gifts among them outings owing to her generosity. This further portrays and paints the career woman in a good light.

 Marua has been famed for chasing clout using her platform to amass financial success. Never mind, part of being in the celebrity world may compel one to draw attention to oneself. According to Musalia,"When you are in business, courting attention at all costs whether negative or positive can be very useful to getting you ahead as a value creating entity " Musalia also adds that in PR, any form of publicity is good publicity.

Enters Diana B

Diana launched her music career recently and dropped her first song dubbed "Hatutaachana" forthwith. The song clocked 1 million views on YouTube in three days. Her husband who was wowed by the song's success revealed that the management rated her at Sh850,000 per show.

Music is an art form that can remain relevant for a long time and can create numerous opportunities beyond content distribution.Is Diana Bahati getting bigger than Bahati? According to Musalia, Diana Bahati may be on her way to smiling to the bank after venturing in her recent music career. He claims, "... I think she is venturing in that direction because she knows that there has to be substance behind her actions. While some will think it is all for amusement, it could be that Diana knows what she is doing and will likely have the last laugh all the way to the bank and endorsements..."

When asked about Diana Marua's future in the entertainment space, Musalia had this to say, "She is well on her way to achieving more success both financially (such as with Bountiful Safaris) and as an authority figure in the entertainment and reality TV world as long as her followers keep following to see what she will do next."

Speaking about Diana's value, Musalia terms it as divisive and clearly there to grow and maintain relevance. No doubt Diana B is a face to reckon with especially for those who support the women empowerment agenda and the feminist movement.