The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The report by Odipo Dev shows that Kenya’s top ten influencers earned an estimated Sh296 million in 2025 from social media marketing. [Courtesy]
Social media monetisation is the ultimate goal for a content creator, and a new report shows the platform you are on matters, a lot.
Instagram is king when it comes to social media income for content creators. A new report shows the platform leading in monetisation followed by Facebook, while TikTok trails despite raking in the most views.
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