Servette FC Sports Director, Sandy Maendly (in white shirt) overlooking a mural of Servette FC players. [Betty Njeru, Standard]

A changing landscape

It wasn't always like this. Football teams for women were virtually non-existent in Switzerland, and girls didn't start playing the world's most-loved game until recently.

A study published in the University of Bern journal in 2023 found that, to date, many male-dominated sports still see lower participation rates among girls and women.

Sandy Maendly, a former international football player, knows this struggle all too well. Though she hung up her boots two years ago, she remains one of the most celebrated women in the sport, with 89 cups to her name.

Now the Sports Director at Servette Football Club in Geneva, Maendly reflects on her path.

"When I was younger, there were no women's teams, so I was thrilled when, seven years ago, I saw that clubs were creating women's sections. It was always my dream to play in a women-only club. The switch from player to director came so easily and quickly when I retired in 2022," she says.

Despite efforts by the Federal Government and Swiss sporting associations to increase participation among girls and young women, significant barriers remain.

A 2018 study identified structural constraints such as limited family time, physical health issues, finances, and gender stereotypes as key reasons why many women shy away from sports.

"Menstruation, for example, was always a taboo-not only in football but in all sports," Maendly notes.

Joelle Schwarz, who co-heads the Health and Gender Unit at Unisante, a Centre for Public Health and General Medicine in Lausanne, echoes these sentiments. Years of research in her field have demonstrated disparities in men's and women's access to healthcare.

"Sexual and reproductive health was not discussed in traditional family settings. All the reproductive responsibility falls on women. In Switzerland, it's considered a girl's problem, discussed only with girls," she explains.

Physician Boris Gojanovic, who specialises in sports medicine, points out that a lack of information and awareness can hinder girls' and women's involvement in sports.

"When young girls go through menstruation, they may notice a drop in energy, leading to a feeling of fragility. They often visit gynecologists who don't understand these low energy levels, which can be overwhelming. What we need are real specialists," he says.

 Geneva Sports Minister and former Mayor, Marie Barbey-Chappuis at her office in Geneva. [Betty Njeru, Standard]

Geneva's Minister for Sports and former mayor, Marie Barbey-Chappuis acknowledges that discrimination against women in sports persists in public spaces.

"When exercising or jogging in the streets, Swiss women often feel unsafe due to harassment. These systemic issues stem from a time when women's sports weren't taken seriously. They were overshadowed by men," she says.

But six years on, Dr Gojanovi and Maendly see signs of improvement.

"Previously, women had to choose between a career and motherhood. But now, many clubs are open to the idea that players can be pregnant and still pursue their careers. It's a positive change," Maendly observes.

As Switzerland sets sights on the Women's Euro in July 2025, the government is under pressure to improve conditions for women's sports.

Calls for increased investment in women's sports continue to grow, urging the Swiss government to ensure permanent benefits for female players, similar to their male counterparts. Only 4 million Swiss francs was set aside for next year's Euro, which experts aver is not enough.

Meanwhile, Geneva Canton Member of Parliament Laurence Fehlmann Rielle is leading a campaign to highlight women's health at the Federal Council. She notes that women don't receive the same treatment as men when presenting their health issues to doctors, which could alter the course of their lives.

"All is not well, but we are on the right path," she says.

-This report has been produced as part of the 2024 Swiss journalist exchange program En Quete d' Ailleurs.