Tottenham are prepared to battle to the death over selling Harry Kane and have set a mammoth price tag as a result.
Manchester United have been interested in the England international for many years now.
But the striker's bulletproof contract has always kept the Red Devils, and a number of other suitors, at bay.
However, amid Spurs's struggles, teams are smelling blood again - while Kane has a big decision to make.
He will turn 28 this summer and will have no trophies to show for it, something remarkable considering his vast talents.
Tottenham will feel confident, though, that he will be going nowhere - with the striker contracted until 2024.
And that has emboldened club chief Daniel Levy enough to slap a huge £150m price tag on the Chingford-born star, according to the Daily Mail.
United would be more than happy to take on his £200,000-a-week contract and could offer him even bigger wages.
As can Manchester City, who are also interested in landing the forward.
But negotiating with Levy can be tricky and paying such a fee would result in Kane being the third-most expensive player of all-time - behind Neymar and Kylian Mbappe.
Ole Gunnar Solskjaer is desperate for a striker and his search includes Erling Haaland as well as Tottenham's frontman.
And City are also keen for a No. 9 with Sergio Aguero's injuries catching up with him while the Argentine's contract expires in the summer.
United have a number of attacking options, including Mason Greenwood who recently penned a new deal, but none that can reliably score 20 goals a season in the Premier League.
Kane has been in fantastic form this season despite Tottenham's woes in the Premier League.
The Englishman has scored 21 times and assisted 14 in all competitions and is in for the PFA Player of the Year award, as well as the Golden Boot.
But personal accolades do not amount to trophies and that has eluded Kane's career so far.
However, he will be hoping to change that when Tottenham take on City in the Carabao Cup final in April this season.