The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) issued a stern warning early this week to content creators who promote alcohol in their content. The authority expressed concern over the increasing prevalence of such content, particularly on social media platforms, which can have a detrimental impact on young people.
“We call on all social and digital influencers to take responsibility for the content they create and share. As role models to millions, your influence has the power to shape behaviours, especially among the youth. We urge you to desist from promoting alcohol and drug use in any form within your creative work. Let’s work together to build a healthy, drug-free future for our country. Your platform can be a force for positive change,” they said.
In a statement released and signed on 23rd September by their Chief Executive Officer, Dr Anthony Omerikwa, MBS, it reads:
“The authority reminds the public that promoting drugs and substance use through social media is not only irresponsible but is also a violation of the law. Under the Alcoholic Drinks Control Act, 2010 (ADCA) and the Narcotic Drugs and Psychotropic Substances Control Act, 1994, promoting, advertising, or encouraging drug use is illegal and punishable by law."
A quick glance at ADCA shows that a person who contravenes the set regulations will be deemed to have committed an offence and will be liable to a fine not exceeding five hundred thousand shillings, imprisonment for a term not exceeding three years, or both.
NACADA further highlighted the potential negative consequences of promoting alcohol and drug abuse, including increased consumption among vulnerable groups, particularly minors.
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“Such content, often directed at young audiences, poses a significant threat to the fight against alcohol and drug abuse while undermining efforts to protect vulnerable groups, especially children, from these harmful influences.”
The agency also highlighted the importance of parents monitoring what their children consume online. “Parents should exercise control by enabling parental control settings and educating their children about the dangers of drug abuse,” read the statement in part.