Largely financial
Initially, his parents were disappointed and concerned about his decision to start a business, fearing he would abandon their shared dream of becoming a pharmacist-a path they had invested in heavily.
However, after he explained his vision and motivation, which was largely financial, they got behind his idea.
This meant he had to work twice as hard to maintain his grades and keep the business running. To balance his school and business commitments, he often stayed up late studying, while he dedicated most afternoons to the business.
As a student leader, Wachira's position made it easy for other students to recognise him and his brand, leading to a steady stream of orders. Graduation season became especially profitable, as graduates placed orders and referred him to clients across the counties.
In 2022, motivated by growing demand, he invested Sh150,000 to open a shop, which enabled him to better monitor operations and fulfil customer orders after graduating.
To his peers' surprise, Wachira achieved an A in his final exams. His business reached a turning point when the university vice-chancellor became one of his clients, which greatly boosted his reputation.
Staying competitive required him to research fashion trends and learn from his competitors. His target market includes corporate clients, bridal attire, and African wear.
He successfully leveraged technology, especially social media and artificial intelligence, for advertising and enhancing creativity in his designs.
Despite his successes, Wachira faced challenges, such as power outages that disrupted production and delayed payments after delivery, leading to financial losses.
One of his lowest moments came when he was unable to fulfil graduation orders because his tailor prioritised other projects. This failure left some clients disappointed and pushed him close to depression.
Wachira noted that business peaks between August and December, with sales slowing in January. Currently, he employs five staff members and emphasises the importance of starting small, focusing on self-improvement, and maintaining discipline as the keys to success.