The "One Tourist, One Tree" initiative supports Kenya's ambitious goal of increasing tree cover to 30% by 2032, which will involve the planting of 15 billion trees nationwide. This initiative invites tourists to help offset their carbon footprints by actively participating in tree-planting activities, thereby contributing to Kenya's reforestation and biodiversity efforts.
"As a ministry, we are committed to the government's reforestation agenda. Today, we issue a call to action for every visitor to play a role in elevating Kenya's status as a leading sustainable tourism destination in Africa and the world," Ololtua added.
The program will be rolled out in collaboration with key stakeholders in the tourism sector, including hotels, tour operators, and community-based organizations, ensuring broad participation in conservation activities.
Kenya Tourism Board CEO June Chepkemei lauded the initiative, calling it a milestone in Kenya's efforts to promote responsible tourism. She highlighted Kajulu Forest as a premier eco-tourism destination, urging local communities to champion its preservation.
"Kenya's natural beauty and diverse wildlife are at the core of its allure. By integrating sustainability into our tourism strategy, we are not only attracting conscientious travelers but also protecting our natural heritage for future generations," said Chepkemei.
The "One Tourist, One Tree" campaign will be a focal point of this year's Kenya Tourism Week activities, culminating in World Tourism Day on September 27th. The 45th edition of World Tourism Day, themed "Tourism and Peace," will emphasize tourism's role in fostering peace, unity, and cultural understanding.
This initiative marks a step forward in Kenya's efforts to promote eco-friendly travel while preserving its rich biodiversity, ensuring that every visitor leaves a lasting and positive environmental impact.