Kenya has implemented new policies aimed at boosting its tourism sector, including initiatives for foreign travelers.
Speaking at the 2024 Magical Kenya Travel Expo on Wednesday, President William Ruto announced several measures to attract more visitors.
Among them is the introduction of the Transit and Long Connection Travelers' Electronic Travel Authorisation (eTA), which allows stopover passengers to leave the airport and explore Nairobi and other towns.
“Transit visitors can now step out of the airport and experience the beauty of Kenya. Travelers at JKIA with time between connections will be able to explore Magical Kenya instead of waiting at the terminal,” said Ruto.
The government has also introduced a Digital Nomad work permit, which allows foreign digital professionals to live and work in Kenya.
“This initiative is designed to attract remote workers who seek a balance between a high-quality lifestyle and professional opportunities,” he added.
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The President noted that these policies aim to increase the number of tourists and position Kenya as a leading tourist destination in Africa.
Kenya recorded over two million visitors in 2023 and now targets 5 million by 2027.
To support this goal, the government has also embarked on improving infrastructure, hospitality, and cultural tourism. Ruto noted that transport networks in key tourist areas are being upgraded, with new roads and expansions underway to facilitate easier travel for visitors.
The government is also streamlining business operations to attract investments, top hospitality brands, and create job opportunities. Additionally, the focus will be on promoting Kenya’s rich cultural heritage, including the traditions of pastoralists and coastal communities, to draw more tourists.
In a major move, Ruto announced the implementation of a visa-free policy to simplify travel for both tourists and business visitors.