The #BeansOnTheMenu campaign aims to change this narrative by impressing diners with creative and sophisticated bean dish creations. "Beans are a climate-smart powerhouse of nutrition, but they need a rebrand," says Kristin Gutekunst, Campaign Director at Beans is How.
"By incorporating them into popular dishes like burgers and teaming up with top chefs and social media influencers across the country, we can get people excited about this humble yet amazing food group."
The timing couldn't be better; people are increasingly conscious of healthier, sustainable food choices. Beans are rich in protein, fibre, and essential vitamins and minerals, making them a vital part of any diet. Additionally, beans benefit the environment, requiring less water and having a much lower carbon footprint than many other protein sources.
"We are proud to team up with Beans is How to bring #BeansOnTheMenu during Nairobi Burger Week. This partnership celebrates culinary creativity from our chefs while nudging our community toward healthier and more sustainable food choices," says Mikul Shah, Director of EatOut.
From August 22 through September 1, 2024, experience Nairobi Burger Week's #BeansOnTheMenu with bean-based burger specials, chef demos, social media contests, and more at participating restaurants across Nairobi.