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Car and General: How ditching cars for motorcycles turned around our business

Car and General CEO Vijay Gidoomal.

While on a trip to Uganda in the early 2000s, Vijay Gidoomal was fascinated by the many two-wheelers ferrying people and goods across the landlocked country.

In 1996, he’d been named Car and General’s (C&G) chief executive, with his first major task being to close all existing business lines.

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