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Kenya Tea Packers (Ketepa) had been the main player in the tea packing sub-sector for years. Its position at the top, however, has been threatened by the entry of many more enterprises, thanks to market liberalisation in the 90s. But Ketepa is not ready to be dethroned, said managing director, Collins Cheruiyot, and is diversifying its product offerings to retain its position, as well as transforming itself into a beverages, not just tea, company.
Someone from Ghana has said Ghanaians no longer find Kenyan tea in their supermarkets. Has there been a withdrawal from some markets?
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