There are some steps that one has to undergo while making music such as songwriting, arranging, tracking, editing, mixing and mastering. Then you have your song. Then what next? You at least need to get some recompense in terms of monetary value and with the pandemic at hand depending on live gigs and club appearances should not be the major source of any artist’s income.
Becoming ambassadors is the real deal for musicians lately. Over the weekend, celebrated WCB Wasafi head honcho, Diamond Platnumz announced that he had signed $5 million distribution deal with African music streaming App, Mziiki, for his record label. The new deal comes hot on the heels of an ambassadorial deal that was signed on April 1, which saw Diamond appointed Itel Brand Ambassador for East Africa. He also enjoys deals with beverage manufacturer Pepsi, continental pay TV giants DStv, Uber, Bellaire, and Vodacom, among other deals.