Stop promoting alcohol or face jail term, NACADA warns content creators

Alcohol and drugs [iStockphoto]

The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) issued a stern warning early this week to content creators who promote alcohol in their content. The authority expressed concern over the increasing prevalence of such content, particularly on social media platforms, which can have a detrimental impact on young people.

"We call on all social and digital influencers to take responsibility for the content they create and share. As role models to millions, your influence has the power to shape behaviours, especially among the youth. We urge you to desist from promoting alcohol and drug use in any form within your creative work. Let's work together to build a healthy, drug-free future for our country. Your platform can be a force for positive change," they said.