New, taller Barbie doll is aimed at kids as young as 3

This combination of photos shows My First Barbie dolls, from left, Brooklyn, Teresa and Renee. My First Barbie, made specifically for children as young as 3, is 13.5 inches tall, with a broader waist that de-emphasizes the bust line, with flesh-tone modesty undergarments permanently attached [Mattel via AP]

Love her or loathe her, Barbie has been transformed again, this time into a version for children as young as 3.

Gone is the contentious hourglass figure for My First Barbie, which launched Thursday ahead of July's live-action film about the icon starring Margot Robbie and Ryan Gosling.